AMA Baltimore Chapter Awards Gigawatt, Howard Bank at 2020 MX Awards
GIGAWATT WINS GRAND MX RUNNER-UP FOR CAMPAIGN OF THE YEAR
“Howard Bank Cares” Campaign Earns Two MX Awards at AMA Baltimore Chapter’s 2020 Virtual Gala
Gigawatt Group is incredibly proud to announce the Baltimore Chapter of the American Marketing Association (AMA) awarded our Howard Bank Cares Campaign with two awards at its 2020 Virtual Gala this evening! The brand campaign earned Best New Brand Identity Campaign, and the print campaign won the Grand MX Runner Up for Campaign of the Year.
One of the things that makes Gigawatt unique is our ability to bring in our teammates from Clean Cuts, Cerebral Lounge and Noise Distillery to help maximize our clients’ budgets and produce engaging, effecting creative for all platforms. The print campaign was one part of a hyper-targeted, omni-channel brand campaign that involved the entire Three Seas family.
Of course, it’s always gratifying to have your work recognized by your peers; however, it’s even more special realizing that recognition means you’re helping your clients achieve their strategic goals.
A very special thanks to CEO Mary Ann Scully, SVP of Marketing Erica Starr, and the entire Howard Bank team for their continued partnership, and for entrusting us with their legacy.
Gigawatt Group Launches Howard Bank Campaign Featuring Remote Recording
Campaign Features Contributions from Every Three Seas Boutique
Gigawatt Group is proud to partner once again with our long-time client, Howard Bank, on their latest broadcast and digital marketing campaign. The campaign features Zoom interviews of current Howard Bank business banking clients, conducted by our creative director, Jim McNulty.
“This project really highlights our ability to continue providing creative solutions for our clients, even with pandemic restrictions still in place,” McNulty said.
Gigawatt was able to leverage the entire Three Seas portfolio on this campaign, with Lauren Schild and Ellie Kunzig from the Three Seas team establishing the work flow for testing and recording the virtual interviews, Cerebral Lounge’s Giles D’Souza designing the animation, and Jonathan Hodges handling the editing and color correction. Harry Evans from Clean Cuts provided the sound design and mix that featured a custom Xplodr music pack created by Noise Distillery.
Gigawatt Group’s digital strategist, Orlando Trott, implemented a social media campaign that combines both organic and paid media, and features a combination of :15 and :30 commercials combined with extended-length digital content. Each creative element drives to HowardBankCares.com, a custom microsite developed by Gigawatt Group’s senior web developer, Amir Mishani.