Redwood + Co.
Let’s light this candle!
Redwood + Co. is a Virginia candle company that was looking to identify and retarget customers on social media who had engaged solely through influencer marketing without visiting their own social media pages.
Our team, led by Senior Digital Strategist Orlando Trott, used our proprietary attribution framework, FOURCORE, to identify how the brand’s audience was engaging across various web properties.
Next, we implemented a content strategy focused on vertical video, to be uploaded across Instagram Reels and TikTok.
We then extracted key data points to optimize marketing initiatives both on and offline.
The results highlight Gigawatt Group’s ability to not only increase social engagement and brand visibility, but also execute a hands-on-keyboard approach to running a brand’s paid social across social media platforms like Facebook, Instagram, YouTube and TikTok—driving conversions both online and in-store, and generating increased sales.
We invite you to explore the full case study on Gigawatt Group’s website .
Three Seas, Inc., announced today the appointment of business development veteran Carlos Diggs to Director of Business Development, effective immediately. Mr. Diggs is an enterprise business development leader, who has vast expertise in spearheading innovation and leading high-performing teams that deliver transformational growth. Diggs will report to Brian Leonard, VP of Development.
“We are always looking for new ways to expand our business, and Carlos brings a different and fresh perspective to our development team. His many years of experience and the unique approach to reaching new clients make his arrival here a valuable and exciting addition to Three Seas,” said Brian Leonard.
As Director of Business Development, Diggs will expand the company’s new business strategies, field marketing, and channel partnership opportunities. Diggs is charged with advancing Three Seas’ position as a leading innovator of marketing and entertainment content creation for today’s most creativity-driven companies, organizations, agencies, and media outlets.
“I am extremely grateful to join an organization with so many award-winning videos, audio, and music production professionals,” said Diggs. “I am excited to promote Three Seas’ capabilities and achievements that have positioned them as the go-to-specialist for some familiar global brands such as Discovery Warner Bros., HBO, Walt Disney Companies, PBS, Netflix, NBA2K, McDonald’s, Audible, and many more. It’s no wonder why Three Seas has earned so many accolades over its three decades in business, including Grammy, Emmy, Addy, and Clio awards, to name a few.”
“We’re excited to add Carlos to the family. He has a real passion for our industry and a desire to help our clients solve tough business challenges. His positive energy will bring a fresh new perspective to our Development team.” Lee Konen, CEO of Three Seas.
ABOUT THREE SEAS
Three Seas is an award-winning collection of creative boutiques with studios in Baltimore and Washington, D.C. Our four sister companies (Clean Cuts, Cerebral Lounge, Gigawatt Group, and Noise Distillery) comprise a passionate community of creative specialists who serve their clients by delivering powerful content, intelligent and innovative strategies, and stories that transform ideas and achieve results. Our experts specialize in creative strategy, visual storytelling, digital/social media marketing, podcasting and audio, sound design, and custom music for film, TV, advertising, streaming services, AAA video games, and more.
GIGAWATT WINS GRAND MX RUNNER-UP FOR CAMPAIGN OF THE YEAR
“Howard Bank Cares” Campaign Earns Two MX Awards at AMA Baltimore Chapter’s 2020 Virtual Gala
Gigawatt Group is incredibly proud to announce the Baltimore Chapter of the American Marketing Association (AMA) awarded our Howard Bank Cares Campaign with two awards at its 2020 Virtual Gala this evening! The brand campaign earned Best New Brand Identity Campaign, and the print campaign won the Grand MX Runner Up for Campaign of the Year.
One of the things that makes Gigawatt unique is our ability to bring in our teammates from Clean Cuts, Cerebral Lounge and Noise Distillery to help maximize our clients’ budgets and produce engaging, effecting creative for all platforms. The print campaign was one part of a hyper-targeted, omni-channel brand campaign that involved the entire Three Seas family.
Of course, it’s always gratifying to have your work recognized by your peers; however, it’s even more special realizing that recognition means you’re helping your clients achieve their strategic goals.
A very special thanks to CEO Mary Ann Scully, SVP of Marketing Erica Starr, and the entire Howard Bank team for their continued partnership, and for entrusting us with their legacy.
Congratulations to the entire team!
Ready to energize your brand?
Contact Jim McNulty
Campaign Features Contributions from Every Three Seas Boutique
Gigawatt Group is proud to partner once again with our long-time client, Howard Bank, on their latest broadcast and digital marketing campaign. The campaign features Zoom interviews of current Howard Bank business banking clients, conducted by our creative director, Jim McNulty.
“This project really highlights our ability to continue providing creative solutions for our clients, even with pandemic restrictions still in place,” McNulty said.
Gigawatt was able to leverage the entire Three Seas portfolio on this campaign, with Lauren Schild and Ellie Kunzig from the Three Seas team establishing the work flow for testing and recording the virtual interviews, Cerebral Lounge’s Giles D’Souza designing the animation, and Jonathan Hodges handling the editing and color correction. Harry Evans from Clean Cuts provided the sound design and mix that featured a custom Xplodr music pack created by Noise Distillery.
Gigawatt Group’s digital strategist, Orlando Trott, implemented a social media campaign that combines both organic and paid media, and features a combination of :15 and :30 commercials combined with extended-length digital content. Each creative element drives to HowardBankCares.com, a custom microsite developed by Gigawatt Group’s senior web developer, Amir Mishani.
Ready to energize your brand?
Contact Jim McNulty