Gigawatt Group Launches Howard Bank Campaign Featuring Remote Recording

Campaign Features Contributions from Every Three Seas Boutique


Gigawatt Group is proud to partner once again with our long-time client, Howard Bank, on their latest broadcast and digital marketing campaign. The campaign features Zoom interviews of current Howard Bank business banking clients, conducted by our creative director, Jim McNulty.

“This project really highlights our ability to continue providing creative solutions for our clients, even with pandemic restrictions still in place,” McNulty said.

Gigawatt was able to leverage the entire Three Seas portfolio on this campaign, with Lauren Schild and Ellie Kunzig from the Three Seas team establishing the work flow for testing and recording the virtual interviews, Cerebral Lounge’s Giles D’Souza designing the animation, and Jonathan Hodges handling the editing and color correction.  Harry Evans from Clean Cuts provided the sound design and mix that featured a custom Xplodr music pack created by Noise Distillery.

Gigawatt Group’s digital strategist, Orlando Trott, implemented a social media campaign that combines both organic and paid media, and features a combination of :15 and :30 commercials combined with extended-length digital content.  Each creative element drives to HowardBankCares.com, a custom microsite developed by Gigawatt Group’s senior web developer, Amir Mishani.

Ready to energize your brand?

Contact Jim McNulty
Email: jim@gigawattgroup.com
Phone: 202-888-0504

COVID-19 UPDATE: We continue to work remotely and socially distant—but emotionally engaged! Click here for more.

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