Let’s light this candle!

Redwood + Co. is a Virginia candle company that was looking to identify and retarget customers on social media who had engaged solely through influencer marketing without visiting their own social media pages.

Our team, led by Senior Digital Strategist Orlando Trott, used our proprietary attribution framework, FOURCORE, to identify how the brand’s audience was engaging across various web properties.

Next, we implemented a content strategy focused on vertical video, to be uploaded across Instagram Reels and TikTok.

We then extracted key data points to optimize marketing initiatives both on and offline.

The results highlight Gigawatt Group’s ability to not only increase social engagement and brand visibility, but also execute a hands-on-keyboard approach to running a brand’s paid social across social media platforms like Facebook, Instagram, YouTube and TikTok—driving conversions both online and in-store, and generating increased sales.

“Advertising with Gigawatt not only helped our online strategy but jump started our in person traffic with many of the customers mentioning the ads when engaging with team members. In addition, we truly felt many in person customers were coming from far and wide specifically to buy from Redwood + Co. and making a weekend of their trip here in the Shenandoah Valley. Through online marketing efforts, Redwood + Co. has become a destination.”

– CHRISTOPHER WOOD, Co-Founder & CEO, Redwood + Co.

We invite you to explore the full case study on Gigawatt Group’s website .