Introducing Playground Patrol
Certified Playground Safety Inspections
from Unbiased, Independent, 3rd Party Inspectors
Playgrounds are supposed to be clean, safe & FUN! That’s why Gigawatt Group is so excited to announce the launch of Playground Patrol, a Maryland startup founded by entrepreneur Keith Lively. Keith’s new firm specializes in playground inspections, audits, cleaning, maintenance and restoration.
He approached Gigawatt to help him launch his new company, asking us to leverage his 20+ years of experience in the playground industry as we worked together to develop his new the brand and marketing strategy from the ground up.
“Inspect • Correct • Protect”
“I had a plan for what I intended to do and a name for the company—the rest was going to need work,” Keith said. “I’m so grateful for Jim, Dana, Orlando & the Team at Gigawatt Group for not only making this transition manageable but for helping take my ideas and concepts and bringing them to LIFE.”
Our designer, Dana Cohen, worked with Keith to identify the core values and goals for the new company before embarking on the initial design options. He wanted Playground Patrol to be a trusted partner to fit the needs of Builders / Developers, HOA’s, Property Managers, Residential Homeowners, Military Bases, Churches, Day Cares, Schools & Municipalities.
The team developed multiple options before Keith settled on the winning design and brand position. The branding for Playground Patrol is playful, unexpected and professional. The tagline succinctly encapsulates what Playground Patrol is all about. And the design balances the fun of play with the professionalism and expertise of the company’s mission. The giraffe is a symbol of protection and the bright green captures the energy of children playing, bringing a spark of joy and life. The crisp black and white and the warmth in the neutrals are timeless while the addition of lime green acts as the visual cue, assuring everyone that Playground Patrol has the area under its watchful eye.
Putting the Brand into Action
While Gigawatt Group typically offers hosted WordPress website & maintenance packages for its clients, with Playground Patrol, we determined that SquareSpace was a better solution for the startup looking to manage their own site. This platform allowed us to design and develop a custom template to best showcase the content on the site and allow Keith to make updates on his own. The Gigawatt team was able to design and develop the site within a six week timeline.
After completing a full buildout of the Playground Patrol website, our digital strategist, Orlando Trott, worked with Keith to begin implementing a Customer Relationship Management (CRM software) solution strategically matched to his preferred workflow. In addition, we customized Google Analytics to clearly report on all paid and organic visitor activity.
Lastly, we created a search ad campaign using advanced, real time data and automated Google ad bidding to ensure the right ads are shown to the right people at the right time.
Keith officially launched Playground Patrol in September 2020, and has already begun booking appointments in the DMV area and implementing his new brand!
“We’re just getting started and I’m looking forward to seeing where all of our hard work takes us. Because I didn’t just hire a website creator or a creative designer…I feel like I’m working with my Team. Team Playground Patrol!”
View the full site here.
Playgrounds should be clean, safe and fun!
Ready to energize your brand?
Contact Jim McNulty