How to brand a bank that cares.

Howard Bank recently relaunched their brand with a campaign that reflected their commitment in helping build legacies for the people, businesses and communities they serve and centered around their new tagline: “We Care About Here.” We were thrilled to contribute.

After conducting a thorough research and discovery phase, our team led a full overhaul of their brand architecture. This overhaul laid the groundwork for us to create a through the line campaign that included television, digital, social media, and a microsite as well as a full range of branded collateral. Check out the microsite.

We were honored to partner with them at every stage, helping to evolve their brand through this emotive, powerful campaign that leveraged the talents of each of our creative boutiques. It’s always a privilege to work on a campaign you truly believe in, because if you’ve ever worked with us, you know that we care too.

Looking for branding guidance? Contact Jim McNulty.