Gigawatt Group won two MX Awards for its work with Arena Stage at the Mead Center for American Theater! Their “If You Know You Know” brand campaign won Platinum for Best Influencer Marketing Campaign and Gold for Best Integrated Brand Campaign at the 2024 MX Awards Gala held last night (Thursday, Oct. 10) by the Baltimore Chapter of the American Marketing Association. The event was sponsored in part by Cerebral Lounge, who provided video and graphics services for the awards program.
Gigawatt Group’s Director of Marketing and Creative Jim McNulty, along with Senior Digital Strategist Orlando Trott, conceived and led the multiple-month campaign. Conceptual designs were created by graphic designer Yasmine Bouchlaghem, with content executed by Arena Stage’s internal marketing team and external content creators that Gigawatt Group identified and worked directly with throughout the campaign.
“We are beyond excited to be recognized by our peers for our If You Know You Know campaign with Arena Stage,” McNulty said. “A huge thank you to Shonali Burke and her team at Arena Stage for the opportunity to work on such a dynamic project. ”
Shonali Burke, who was the Chief Marketing Officer at Arena Stage that brought on Gigawatt Group, commented, “It was an incredible evening and I’m so proud of our combined teams and the work we did. I know [Arena Stage Executive Producer] Edgar Dobie is very proud too, and a special shoutout to Elizabeth Hawks for all she did on this wonderful campaign. I’m particularly grateful for the recognition when I think of the amazing company we were in… someone #pinchme! Thank you again for being a great partner! 🍾🎉”
Founded in 2014, Gigawatt Group is a Three Seas company, specializing in branding, marketing strategy and performance marketing. Their clients include nonprofits, technology companies, entertainment platforms, financial institutions, healthcare providers, home services companies and many more.
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